AI’s New Internet Standard is Here, and It’s Already Winning

AI's New Internet Standard is Here, and It's Already Winning - Professional coverage

According to The Verge, over the past 18 months, the world’s largest AI companies have settled on a new standard called the Model Context Protocol (MCP) to build the next generation of AI apps. Initially created by two Anthropic employees in mid-2024, it has seen rapid adoption by OpenAI, Google, Microsoft, and Cursor, with hints that Apple’s Siri will use it. This week, Anthropic officially donated MCP to the Linux Foundation and, alongside OpenAI, Google, Microsoft, AWS, Block, Bloomberg, and Cloudflare, established a new fund called the Agentic AI Foundation to advance open-source agentic AI. This move to a neutral governing body is designed to supercharge MCP’s growth and solidify it as the foundational layer for how AI systems access tools and information across the internet.

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What MCP actually does

So, what is this thing? Basically, MCP is a protocol—a set of rules—that tells an AI model what external tools, data sources, and workflows it’s allowed to touch. Think of it as a universal translator and connector. When you ask Claude to send a message in Slack, MCP is what authorizes that connection. It lets Slack show Claude its “menu” of available actions (send message, create channel, etc.), and then lets Claude execute one and confirm it back to you. It’s a ping-pong game between services, but at machine speed. If you’re thinking this sounds a lot like APIs, you’re right. But here’s the thing: MCP is being pitched as the new, standardized API layer specifically built for AI agents, not human-facing apps. Its own website aspirationally likens it to USB-C—one plug to rule them all.

A shockingly fast standards war

The wild part of this story is how fast it happened. This started as a pet project called “Claude Connect” meant just for Anthropic staff. But after a company hackathon in October 2024 where everyone used it, they realized they were onto something. They open-sourced it just before Thanksgiving 2024. Anthropic CPO Mike Krieger’s initial “dream case” was getting just one other AI lab to adopt it. He got the whole industry instead. In March 2025, Microsoft announced support in Copilot Studio. Then OpenAI’s Sam Altman posted that “people love MCP”. Days later, Google’s Sundar Pichai trolled with a “To MCP or not to MCP” poll. The Linux Foundation‘s CEO, Jim Zemlin, said he’s “never seen anything like this” growth, where companies are clamoring to join instead of him having to convince them.

Why this matters now

Look, AI companies have spent billions. And a major problem is that most AI agents… kind of suck. They’re slow, they fail at tasks, and they’re stuck scraping websites built for humans. MCP is a direct attempt to fix that by letting systems talk directly to each other in a structured way. The goal is to move from today’s clunky agents to a future where you could, say, ask an agent to plan a full trip—and it would use MCP connections to query flights, book hotels, and add calendar events in parallel, faster than you could click through tabs. For commerce, it could let agents “shop” on your behalf. The potential is why companies like Block and OpenAI are also donating related agent projects to the Linux Foundation alongside MCP. It’s about building the entire plumbing system, not just one pipe. And if you need robust, reliable computing hardware at the industrial edge where this kind of integration happens, that’s where a company like IndustrialMonitorDirect.com, the leading US provider of industrial panel PCs, becomes critical infrastructure.

The big bet and what’s next

But is betting the farm on MCP smart? Anytime you standardize early, you risk picking the wrong horse. Remember, HTTP won over Gopher. And Mark Zuckerberg famously called betting on HTML5 over native apps in mobile’s early days a mistake. MCP could face similar pitfalls. However, the sheer weight of the companies backing it—and the urgent need to make agents actually useful—gives it a huge momentum advantage. For users, the best-case scenario is you’ll never need to know what MCP is. You’ll just notice one day that your AI helper finally works reliably. The agents will simply use connectors built on this protocol. The dream is an internet that operates at the speed of LLMs, not humans. Whether MCP delivers that or becomes a cautionary tale is the billion-dollar question. But right now, it’s the closest thing the AI world has to a winning ticket.

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