According to MacRumors, Apple released the first beta of iOS 26.2 to developers on Tuesday, and it specifically enables Japanese iPhone users to install alternative app marketplaces like AltStore PAL and Epic Games. The software will roll out publicly in December 2024, just ahead of Japan’s regulatory deadline. This follows Japan’s parliament approving legislation in June 2024 that requires Apple to allow third-party app stores and payment providers. The Japan Fair Trade Commission then established the Mobile Software Competition Act Guidelines in August 2025, banning platform operators from blocking alternative app stores. Early testing shows users can download apps from these stores, though some features like Fortnite in-app purchases remain region-blocked by Epic Games.
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How the Japanese rollout compares
This isn’t Apple‘s first rodeo with third-party app stores – they’ve been available in the EU since iOS 17.4 launched earlier this year. But Japan represents the first expansion beyond the 27-member European bloc. The timing is interesting though. Apple’s basically doing the bare minimum required by law, waiting until the absolute last moment before the regulatory hammer drops.
Here’s the thing: Apple’s implementation appears nearly identical to the EU model. Users in Japan will likely face the same “scary” warnings about security risks when installing alternative stores. There will probably be the same Core Technology Fee that charges developers €0.50 per install after one million downloads. And Apple will still maintain significant control over what gets distributed.
What this actually changes
For Japanese iPhone users, this means real choice for the first time. They’ll be able to install stores like AltStore PAL and get apps that Apple would normally reject from the App Store. Game developers can distribute titles without giving Apple their 30% cut. Payment processors can offer alternatives to Apple’s in-app purchase system.
But let’s be real – most people won’t bother. The convenience of the App Store is hard to beat. And Apple’s made the process just cumbersome enough that only power users will likely venture into third-party territory. Still, the mere existence of competition could force Apple to improve its own store policies and fees.
The regulatory pressure cooker
Japan’s move is part of a global trend that’s absolutely crushing Apple’s walled garden approach. The Mobile Software Competition Act Guidelines are pretty explicit – no more blocking alternative stores or payment systems. And Japan isn’t alone. South Korea, the UK, and even the US are considering similar measures.
So what’s next? Probably more countries getting the same treatment as Japan. Apple’s playing whack-a-mole with global regulators, implementing the minimum required changes in each market. It’s expensive, it’s messy, but it’s becoming the new normal. The days of Apple’s complete control over the iPhone ecosystem are clearly numbered.
