According to Android Authority, Google’s Video Boost feature, a staple for two years on Pixel Pro models like the Pixel 8 Pro, Pixel 9 Pro, and now the Pixel 10 Pro, continues to disappoint with persistent usability flaws. The core issue is a manual toggle that refuses to stay enabled between app sessions, a problem briefly fixed in early 2025 before being reverted. Furthermore, the feature cannot be applied to existing videos, requires cloud processing that takes hours, and is crippled in dark conditions where it fails to focus. The author argues these limitations make Video Boost an unreliable “bonus” rather than a core capability, gatekeeping its potential.
The manual toggle trap
Here’s the thing that drives me nuts: why can’t the setting just stick? We’re not talking about a niche feature for pros here. This is a marquee AI camera selling point Google has been pushing for two generations. And yet, you have to dig for it every single time you open the camera app. It’s baffling. Every other toggle—flash, resolution, HDR—remembers your choice. But not the one that supposedly defines the Pixel’s video advantage. It feels less like a thoughtful limitation and more like an oversight they just can’t be bothered to fix. As the author points out, this alone makes the feature useless about half the time because you simply forget. That’s a fundamental failure in user experience design.
Cloud crutch and privacy pitfalls
Now, let’s talk about the cloud processing. It’s 2025. The Tensor chip is on its, what, fourth or fifth iteration? And we’re still sending our personal videos off to Google’s servers for a basic enhancement? That’s a triple whammy of problems. There’s the privacy concern, which is never trivial. There’s the massive inconvenience of waiting hours to see your “boosted” clip. But worst of all, it means you can’t use Video Boost for anything spontaneous. Want to quickly film something funny and share it? Too bad. You either share the crappy, unprocessed original or you wait. The promise of computational photography was instant magic. Video Boost feels like sending your film out for development and waiting for the mail.
Weird limitations and missed potential
The other quirks are just salt in the wound. You can’t boost an existing video, which seems like a no-brainer for an AI-powered feature. If you trim or edit the clip before processing? Poof, boost canceled. And the bit about being forced into 1080p if your Google Photos backup is set to “Storage Saver” is a user experience nightmare. Basically, you get a worse-quality file from your 4K camera because of a setting buried in a different app. It’s convoluted and punishing. Meanwhile, the feature utterly fails in low light, where you’d think computational photography could shine. The author’s seal-watching anecdote is perfect—the phone can take a great Night Sight photo but can’t focus for a Video Boost clip one minute later. What’s the point of that?
A band-aid, not a solution
So what’s really going on here? I think the author nails it: Video Boost feels like a band-aid. It’s Google’s way of papering over the fact that Pixel video capture, from the sensor and lens hardware to the processing pipeline, still lags behind the competition. Instead of fixing the foundational video quality, they built this elaborate, cloud-dependent post-processing step. It’s treating the symptom, not the disease. For a company that wants to be AI-first, this is a strangely clumsy implementation. The fix is clear: make the toggle sticky, process everything on-device for speed and privacy, and let us apply it to any video in our library. Until then, it’s a party trick, not a tool. And in a world that runs on TikTok and Instagram Reels, that’s just not good enough.
