According to Android Authority, Samsung is significantly expanding its Samsung Care Plus service in Europe. The key upgrade is the introduction of unlimited accidental damage coverage, moving away from a previous limit of just two repairs per year. The company is also launching its Theft and Loss plan in Europe for the first time. Coverage can now be extended for up to five years instead of three, and Samsung has added 175 new walk-in repair locations across the continent. Furthermore, the 60-day travel restriction has been removed, and a new monthly payment option for long-term coverage is now available alongside the standard two-year, upfront payment plan.
Europe catches up
This is a massive leveling-up for European Galaxy users. For the longest time, these kind of comprehensive, consumer-friendly warranty terms felt like a US-exclusive club. Now, the playing field is getting much more even. Unlimited repairs is the headline act—it completely changes the psychology of owning a phone. You’re not nervously counting your two “get out of jail free” cards anymore after you crack the screen. You just get it fixed. And extending the potential coverage to five years? That’s a direct nod to the growing “right to repair” movement and consumers wanting to hold onto devices longer. It’s a smart, if overdue, adaptation.
The business of breaking phones
Here’s the thing: offering unlimited repairs isn’t some act of corporate charity. It’s a calculated business move with deep logistics behind it. Samsung isn’t just hoping you won’t break your phone five times; they’ve crunched the numbers and know the average user won’t. The profit from the millions of monthly subscriptions easily covers the cost of the few frequent flyers who actually need multiple repairs. The expansion to 175 new walk-in locations is the critical, unsexy backbone of this whole offer. You can promise the moon, but if a customer has to mail their phone away for a week, the service feels worthless. Building that physical repair network is the real heavy lifting, and it signals Samsung is getting serious about controlling the post-sale experience in Europe, much like Apple does with its Genius Bars.
What’s the catch?
So, is this an automatic buy? Not necessarily. These plans are still insurance products, and the monthly cost over five years can add up to a significant chunk of the phone’s original price. You have to ask yourself: are you historically clumsy, or do you live an active lifestyle where a phone is at risk? If you’re careful and usually use a good case, you might still be better off “self-insuring” by setting aside a little money each month for a potential repair. But for the peace of mind alone—especially with theft coverage now on the table—this becomes a much more compelling proposition than it was last week. It basically removes one major source of anxiety from owning a premium device. And in the world of industrial panel PCs and rugged hardware, where reliability is non-negotiable, this kind of guaranteed, long-term support is the standard. For consumer phones, it’s a welcome step toward that same model of durability and service.
