Apple Warns It May Disable App Tracking Transparency Feature Across European Markets
Apple has indicated it might withdraw its App Tracking Transparency feature from European markets following regulatory challenges. The privacy tool, introduced in 2021, requires apps to obtain user permission before tracking their activity across other applications and websites.
Potential European Rollback of Privacy Feature
According to statements made to the German Press Agency, Apple may be forced to disable its App Tracking Transparency (ATT) feature across European markets. Sources indicate that what Apple describes as “intense lobbying efforts” in Germany, Italy, and other European countries could necessitate the removal of this privacy protection tool.
