Mac (computer) – Automation News Today

Business Computing Technology

Apple’s Mac Refresh Cycle Creates YoY Volatility Challenge

Apple’s SVP Kevan Parekh warns of a tough Q1 2026 compare for Mac sales due to limited fall 2025 releases. The company’s irregular product refresh cycle creates volatility in year-over-year metrics that investors rely on for performance analysis.

by Elijah PorterOctober 31, 2025November 2, 2025

Hardware Technology

Apple’s Touchscreen MacBook Pro Signals Major Shift in Computing Strategy

The End of an Era: Apple’s Touchscreen Revolution In what represents a fundamental departure from its longstanding design philosophy, Apple…

by Aaron ValeOctober 19, 2025November 2, 2025

Hardware Technology

Apple’s Vision Pro M5 Upgrade Misses the Mark on True Spatial Computing Potential

The Vision Pro’s Identity Crisis Apple’s recent announcement of a Vision Pro model featuring the powerful M5 chipset represents another…

by Aaron ValeOctober 18, 2025November 2, 2025