Microsoft’s Next-Gen Xbox to Deliver Premium Gaming Experience at Higher Price Point
Microsoft’s upcoming Xbox console will position itself as a “very premium, very high-end curated experience” according to company leadership. The next-generation device, developed in partnership with AMD, is expected to launch with prices exceeding current Xbox Series X models when it arrives in 2027.
Next Xbox Generation Embraces Premium Positioning
Microsoft has confirmed development of its next-generation Xbox console, with company executives indicating the device will represent a significant step up in both performance and price. According to reports from recent interviews, the new console aims to deliver what Xbox president Sarah Bond described as a “very premium, very high-end curated experience” for gamers.