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Xbox President Hints at Premium Next-Gen Console Strategy Amid Market Challenges

Xbox leadership has revealed plans for a “very premium and high-end curated experience” for next-generation hardware. The announcement comes amid growing concerns about Xbox pricing strategy and platform direction in the competitive console market.

Xbox Leadership Teases Premium Next-Generation Direction

Xbox President Sarah Bond has indicated that Microsoft’s next-generation console will represent a significant shift toward premium gaming experiences, according to recent interviews. During discussions about the new Asus ROG Xbox Ally handheld devices, Bond revealed that future Xbox hardware would offer a “very premium and high-end curated experience,” sources indicate.