Major Funding Round for European Expansion
Austrian recommerce marketplace refurbed has closed a substantial €50 million funding round to accelerate its European expansion, with particular focus on entering the United Kingdom market, according to recent reports. The Vienna-based platform, which specializes in refurbished electronics, household, and sports products, will use the capital to further develop its sustainable, AI-driven recommerce platform.
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Investment Backing and Leadership
The funding round was reportedly led by investor Alex Zubillaga together with Orilla, the investment platform of the Riberas family. Sources indicate strong participation came from existing shareholders including Evli Growth Partners, Bonsai, Almaz, C4 Ventures, and Speedinvest.
Peter Windischhofer, Co-founder and CEO of refurbed, stated in the announcement: “This was another exceptional year. Profitability in March, 40% year-on-year sales growth, and leveraging AI across our revenue-generation machine. All of this fueled our funding round and accelerated our expansion plans.”
Company Background and Market Position
Founded in 2017 by Peter Windischhofer, Kilian Kaminski and Jürgen Riedl, refurbed has grown to become one of Europe’s leading online marketplaces for refurbished products and is reportedly the fastest-growing platform in this sector. The company now employs almost 300 people across its operations.
The marketplace offers professionally refurbished products with a minimum twelve-month warranty and features more than 45,000 items at prices up to 40% cheaper than new equivalents. Their product range spans from smartphones, laptops and tablets to household appliances, e-bikes and sports accessories., according to technology insights
Strategic UK Market Entry
As refurbed enters its next growth phase, analysts suggest the company is strategically targeting the United Kingdom – one of Europe’s largest and most digitally advanced markets. This move represents a significant milestone in the company’s European expansion strategy.
According to the company’s analysis, the UK presents a substantial opportunity where growing demand for sustainable technology meets a clear gap in supply. Despite the re-commerce sector contributing over £7 billion annually to the UK economy, sources indicate the market still lacks reliable, high-quality refurbished tech options.
The report highlights that with over 100 million unused phones sitting in drawers across the country – of which approximately 33 million could potentially be restored for reuse – refurbed sees significant potential to bring more devices back into the circular economy.
Financial and Environmental Impact
In 2025, refurbed reportedly achieved several major financial milestones, including double-digit EBITDA profitability and becoming cash-flow positive since March 2025. For FY2025, the company aims to reach close to £860 million in gross merchandise value, according to their projections.
Through its platform, refurbed has processed 9 million devices and served 4 million customers across 12 European markets where it currently operates: Austria, Denmark, Germany, Ireland, Italy, Sweden, the Netherlands, Belgium, Finland, the Czech Republic, Switzerland and Portugal.
The company’s growth has simultaneously delivered significant environmental benefits, with reports indicating they have saved approximately 350,000 tons of CO₂, 1,136 tons of electronic waste, and 116 billion liters of water through their recommerce model.
Alignment with UK Sustainability Goals
As the UK advances its Net Zero goals, Right to Repair legislation, and e-waste reduction targets, refurbed aims to support these national priorities while helping consumers make smarter, more sustainable choices. The company’s entry into the UK market comes at a time when circular economy principles are gaining increased attention among both policymakers and consumers.
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References & Further Reading
This article draws from multiple authoritative sources. For more information, please consult:
- http://en.wikipedia.org/wiki/Marketplace
- http://en.wikipedia.org/wiki/United_Kingdom
- http://en.wikipedia.org/wiki/Recommerce
- http://en.wikipedia.org/wiki/Channel_4
- http://en.wikipedia.org/wiki/Electronics
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