Intel is launching a dedicated ASIC and design service business to create custom AI chips for external customers. The move represents a strategic pivot as the company seeks new revenue streams amid intense competition. Analysts see this as Intel’s attempt to leverage its full-stack capabilities against specialized AI chip makers.
Intel is making a bold push into the custom chip business, reportedly launching a dedicated ASIC division that could reshape the competitive landscape in artificial intelligence hardware. According to recent earnings call commentary from CEO Lip-Bu Tan, the company plans to “deliver purpose-built silicon for a broad range of external customers” through its newly formed Central Engineering Group.
Engineering Reorganization Signals Strategic Shift